Should I Trademark My App Name?

Disclaimer First off, I just have to note that I am not a lawyer, so this should not be taken as law advice. If you need a lawyer, I recommend that you hire one. A lawyer will be able to explain in much greater detail the pros and cons of trademarks than I ever could. …

Warning: Google Ads Location Targeting Is A Dark Pattern

With Google's ad revenue growth slowing while their traffic acquisition costs continue to increase, we see them pulling more and more dirty tricks to keep investors happy. No wonder they dropped their "Don't Be Evil" motto years ago! Remember when sponsored links in search used to be very clearly labeled with a different background color? …

AppLookout Origins

I've been an independent app developer since 2013. In that time, I've learned a lot about developing and publishing apps, as well as running an app business. One day when I discovered another app on the App Store was using the name of my app that I had trademarked, I had to figure out how …